Lulaway began operations as an Internet café with four computers, a fax machine and a printer in the back of a hair salon in December 2006.
From these humble beginnings, the company expanded and established three Internet cafés across Johannesburg in locations convenient for the working class masses who don’t have access to technology in their homes.
It soon became apparent that a large and growing portion of Lulaway Internet Café customers were job seekers. In addition to searching for jobs online, they used our computers to type up their CVs and either email, or print and fax them to prospective employers.
With the active participation of members of the employment industry, we started helping job seekers to develop their CVs and register them onto existing online job boards.
But the high proportion of job seekers who returned day after day, week after week, month after month, continuing to search for employment and their growing sense of hopelessness, clearly indicated that the established recruitment process was just not working for them.
And we realised that if it wasn’t working for job seekers, it probably wasn’t working for recruiters either.
Something different, something innovative, had to be done.